Digital wall painting has revolutionised rural and semi-urban brand advertising, as well as government campaigns for social messaging, providing a big step-up from traditional wall painting.
Icy Varghese, Managing Director, PlayAds shares his take on the pDOOH space - the challenges, possibilities and growth factors
On the occasion of Durga pooja, Dabur Hajmola, in association with Mindwave Media, rolled out a unique campaign in Kolkata through portable vans that helped devotees...
Reaching the right consumer with the right message in the right venue is more important than ever, says Alison Jacobs, CRO, Trooh
The kiosks will run standard display advertising and touchless interactive content harmoniously
In its latest brand initiative to honour regional culture, TATA Tea Chakra Gold engaged consumers with a larger than life 3D Projection Mapping Show on the...
The metrics will be used for Prime Outdoor DOOH inventories in Zimbabwe, Lesotho, Namibia, Nigeria, Botswana, Eswatini, and Zambia
The Box can be connected to TVs, Video wall, LED screens
This partnership will kick off with deployments on premium locations for Pikasso’s in-Mall, Large Format Digital Screens network, covering 4 countries: Algeria, Jordan, Morocco & Ivory...
Starlite has now decided to equip its growing digital network of ultra-large format hi-bright displays with Quividi’s platforms (AMP Outdoor and AMP Indoor)
