What Catches Consumer Attention

In OOH News By VJ Media Bureau - June 02, 2015

Outdoor Asia team sampled consumer views on outdoor advertising in Kolkata & Delhi NCR. The comments are incisive and make interesting reading

'OOH is ideal for hyper-localising campaigns'

In Viewpoints By M4G Bureau - June 01, 2015

Kotak Mahindra Bank, one of the largest private banks in the country, runs highly innovative outdoor advertising campaigns to connect with its target audience. The bank leverages the OOH medium to effectively localise its messaging to consumers. Karthi Marshan, Sr. EVP & Head - Group Marketing, Kotak Mahindra Bank, talks about the bank's approach to OOH advertising in conversation with Rajiv Raghunath of Outdoor Asia. Edited excerpts:

Philips promotes juicer innovatively through street play

In Campaigns By Bhawana Anand - May 28, 2015

Pathfinder organised the onground activity over four weekends at parks and hangout areas in Delhi and Mumbai

Goodricke positions Roasted in the vicinity of addas

In Campaigns By Bhawana Anand - May 28, 2015

Posterscope has executed the campaign in Kolkata

North Delhi MC swooping down on unauthorised outdoor media & displays

In OOH News By VJ Media Bureau - May 21, 2015

The move follows the Delhi High Court order mandating the Municipal Corporations of Delhi (MCDs) to root out unauthorised hoardings in the city within two months

B Natural grabs attention of health-conscious Mumbai

In Campaigns By VJ Media Bureau - May 21, 2015

Crossroads, a unit of IKON, has executed the brand campaign in Mumbai

Kinetic India is presenting sponsor of OAC 2015

In OOH News By VJ Media Bureau - May 20, 2015

Kinetic India's decision to be the presenting sponsor of OAC 2015 is in keeping with the firm's continued efforts to expand its footprint on the Indian OOH landscape while adhering to the highest standards set by Kinetic Worldwide.

ITC's Aashirvaad Atta gives OOH audience food for thought

In Campaigns By VJ Media Bureau - May 20, 2015

Crossroads, a unit of IKON, has executed the campaign in Bengaluru, Rest of Karnataka and Rest of Tamil Nadu

Volvo in top gear on Mumbai OOH streets

In Campaigns By VJ Media Bureau - May 19, 2015

Bright Outdoor Media has executed the car campaign in the city

Harpic makes an OOH splash with'twin' offerings

In Campaigns By Bhawana Anand - May 18, 2015

Pioneer Publicity has executed the brand campaign in Delhi, Mumbai & Kolkata