Smarter outlook for DOOH in UK as medium comes of age

In Digital OOH By VJ Media Bureau - November 07, 2016

OOH in 2017 will seek to extend the creative boundaries that significant investment in screens has afforded the industry, allowing smarter brands to capitalise on video and content assets, whilst navigating the certainties and uncertainties around Brexit.

DOOH lends muscle to OOH growth in UK

In Digital OOH By VJ Media Bureau - November 04, 2016

Data released by the Advertising Association/Warc show that UK's OOH adspend increased almost four points ahead of forecast to £273m in Q2; +9.6% YOY. This was driven by 30.5% growth in the digital out of home market.

Divya Marathi exemplifies'Swatantra Vichaar'

In Campaigns By Satarupa Chakraborty - November 03, 2016

The Marathi daily has launched an extensive OOH campaign to amplify the importance of independent thinking in line with the publication's outlook

HP DesignJet has completed 25 years

In OOH News By Satarupa Chakraborty - November 02, 2016

In a recently-concluded brand meet-up organised to celebrate the Silver Jubilee, HP showcased its vast portfolio of industry leading digital printing innovations and highlighted the potential to brand owners and marketers

Gujarat Talks OOH Conference to debut in Ahmedabad on Dec 16

In OOH News By VJ Media Bureau - November 02, 2016

The regional Talks OOH Conference is being organised in the state of Gujarat for the very first time. Ahmedabad-based Het Graphics has taken up the Title Sponsorship of the event, and Shah Publicity, Sujal Advertisers, Kaushik Outdoors and Chitra are the Associate Sponsors of the event.

Manyavar dresses Delhi outdoor in ethnic fashion

In Campaigns By Satarupa Chakraborty - November 02, 2016

Men's ethnic fashion brand Manyavar's OOH campaign in Delhi NCR was planned and executed by Kinetic India and deployed on JCDecaux's outdoor network

SC Rail invites bids for ad displays on 10 rakes

In OOH News By VJ Media Bureau - October 28, 2016

The Guntakal Division of South Central Railway has invited for display of commercial advertisements on 10 rakes of passenger trains for 3 years

MOMS rolled out 3 back-to-back campaigns for USPL

In OOH News By Nibedita Saha - October 27, 2016

Wrogn, Imara and Ms Taken are all breakaway youth fashion brands, inspired by the distinctive sense of style targeted towards the open minded and progressive youth, those who like to make their best choices in life.

Tanishq adorns outdoor with its temple jewelry collection

In Campaigns By Satarupa Chakraborty - October 27, 2016

The brand launched its special jewelry collection riding on a loud multi-city OOH campaign, as part of a multi-media campaign.

Dalda bottles decorate Durga deity

In Campaigns By Satarupa Chakraborty - October 26, 2016

Numerous number of Dalda oil bottles were used to decorate the Durga idol at Ahiritola Sarbojanin Durgotsav Samiti Pandal, as part of Dalda's innovative out-of-home campaign