Lumina Display Systems to exhibit its dynamic display solutions at DDX Asia, Mumbai

In OOH News By M4G Bureau - November 09, 2023

Lumina Display Systems Pvt is all set to showcase its cutting edge range of display solutions as exhibitor at DDX Asia, the one-stop exhibition of latest digital display solutions for the retail and OOH industries, to be held at Nehru Centre, Worli, Mumbai during December 8-9, 2023.

Global experts on ‘Making OOH easier to buy through Automation & Programmatic’

In OOH News By Rajiv Raghunath - November 08, 2023

WOO APAC Forum featured a power-packed panel headed by Charles Parry-Okeden, CEO, ECN with discussants -- Andy Hamblin - CRO, LDSK; Franck Vidal, Director, Southeast Asia Sales & Partnerships, Vistar Media; Frank Vallenga, VP of Sales (SaaS), Broadsign; Matthew Bushby, Managing Director of Hivestack ANZ + SEA, Srikanth Ramachandran, Founder & Group CEO, Moving Walls

Addressability, flexibility, measurability vitally important: Gregory Fournier

In OOH News By Rajiv Raghunath - November 08, 2023

Gregory Fournier, General Manager, The Trade Desk spoke on programmatic advertising & omnichannel marketing

Balance long-term brand building & short-term performance marketing: Ricky Afrianto

In OOH News By Rajiv Raghunath - November 08, 2023

Ricky Afrianto, Director and Global Marketing Director of Mayora spoke about emerging brand expectations from OOH in his address in the WOO APAC Forum

Accountability, addressability, attribution key to OOH success: Sheila Shanmugam

In OOH News By Rajiv Raghunath - November 07, 2023

Sheila Shanmugam, CEO, Mindshare Group Malaysia presented her perspectives on ‘Driving accountability for OOH investment’ at the WOO APAC Forum in Bali

UK’s i-media taps Broadsign, Brysa to harmonise tech stack, increase operational efficiency by 40%

In OOH Solutions By Rajiv Raghunath - November 07, 2023

Over the past year, i-media’s network grew from 50 full-motion D48 screens to 120 large-format screens, and the company expects that number to reach 130 soon

Royal Challenge Packaged Drinking Water unveils large anamorphic 3D displays of Virat Kohli

In Campaigns By M4G Bureau - November 07, 2023

On the occasion of the cricketer’s 35th birthday, the brand has also set up spaces for artists to unveil graffiti featuring him in the Naya Sher avatar.

WOO APAC Forum in Bali directs laser focus on sustainability & OOH business

In OOH News By Rajiv Raghunath - November 06, 2023

WOO CMO Richard Saturley announces launch of sustainability section on WOO website

pDOOH attracts new advertisers, offers higher RoI, greater flexibility: Matt Steffenson

In OOH News By Rajiv Raghunath - November 06, 2023

Matt Steffenson, Director of Supply, APAC, Vistar Media on 'The tech trends driving growth and how you can tap in'

Uniting media environments for data-driven buying decisions: Chloe Neo, CEO, OMG Singapore

In OOH News By Rajiv Raghunath - November 06, 2023

Chloe Neo shared her viewpoints on ‘Cross Media Measurement’ in the 2nd WOO APAC Forum in Bali