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Results For "AR"

6139 News Found

Brand marketer Archana Agarwal, formerly with Airtel, joins OAA 2024 Jury
Brand marketer Archana Agarwal, formerly with Airtel, joins OAA 2024 Jury

In OOH News By Sakshi Sanghavi - May 07, 2024

“OOH is regaining relevance as brands seek to leverage its unique ability to reach consumers in real-world environments,” says Archana Agarwal.

Sounak Bhowmick, Brand Marketing Lead, USDC Global, joins OAA 2024 Jury
Sounak Bhowmick, Brand Marketing Lead, USDC Global, joins OAA 2024 Jury

In OOH News By Sakshi Sanghavi - May 06, 2024

“OAA plays a crucial role in celebrating creativity, fostering innovation, and setting benchmarks for excellence in the Indian OOH industry,” says Sounak

Kaushik Outdoors launches brand anthem on Gujarat Day
Kaushik Outdoors launches brand anthem on Gujarat Day

In OOH News By Sakshi Sanghavi - May 06, 2024

The song grabbed attention across Gujarat, gaining more than 10 lakh impressions in a day

WOO President Tom Goddard urges OOH industry to step up initiatives on sustainability
WOO President Tom Goddard urges OOH industry to step up initiatives on sustainability

In OOH News By M4G Bureau - May 06, 2024

Goddard describes the issue of sustainability as the “elephant in the boardroom”

‘Creativity is about finding the perfect blend of idea, execution, and context that really speaks to the people’
‘Creativity is about finding the perfect blend of idea, execution, and context that really speaks to the people’

In Viewpoints By Sakshi Sanghavi - May 03, 2024

Think of creativity in OOH not just as the big, flashy ideas but as the soul of every billboard, bus stop, vehicle wrap, and digital screen you see,” says Rahul Mago, Creative Head, Coral Media

Urvashi Arya, Sr Brand Manager, Bausch & Lomb joins OAA 2024 Jury
Urvashi Arya, Sr Brand Manager, Bausch & Lomb joins OAA 2024 Jury

In OOH News By Sakshi Sanghavi - May 03, 2024

Brands are coming up with more creative campaigns to try and capture the short attention span of consumers, says Urvashi

Goldee Patnaik, CMO and VP, itel India joins OAA 2024 Jury
Goldee Patnaik, CMO and VP, itel India joins OAA 2024 Jury

In OOH News By Sakshi Sanghavi - May 02, 2024

“OAA is a great platform and place for the OOH fraternity to express themselves and also be a part of the learning curve,” says Goldee

Platinum OBIE Award goes to Space Invaders
Platinum OBIE Award goes to Space Invaders "World Defense" 45th Anniversary immersive AR created by Taito, Google, Unit9, and OUTFRONT XLabs

In OOH News By M4G Bureau - May 02, 2024

OBIE Hall of Fame award went to Dunkin' for their consistently exceptional creative work and continued investment in OOH over the years.

Global consumer media usage grew only 0.3% in 2023, higher growth expected in 2024: PQ Media
Global consumer media usage grew only 0.3% in 2023, higher growth expected in 2024: PQ Media

In Research By M4G Bureau - May 02, 2024

Consumer media usage grew at its slowest rate in more than a decade in 2023, some of which was the result of high inflation that caused consumers to cut discretionary spending on media like books, videogames, print subscriptions and streaming services, according to PQ Media’s 11th annual Global Consumer Media Usage Forecast 2024-2028.

BMEG reinforces OOH, Events & Experiential business division with key additions to team
BMEG reinforces OOH, Events & Experiential business division with key additions to team

In OOH News By M4G Bureau - May 02, 2024

Divya Jyoti join as Head of OOH North II, Aman Bhatia as VP, Events & Experiential

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