The media included in the tender covers key locations in the East Delhi Zone such as Mayur Vihar, Vivek Vihar, Akshardham, Anand Vihar
Supported by the Delhi Police Department, the initiative aims to create awareness against drunk driving among pub-goers through digital displays with real-time bar offers & display...
The Social Street planned the 14-day campaign. The post campaign survey revealed 84% creative recall and of that, 62% had brand recall.
Laqshya Solutions ideated and executed the landmark air conditioned BQS innovation
While TV and radio are high in diminishing returns, OOH delivers linear incremental returns in general, offering consistent ROI growth, says report.
Jim Spaeth, Co-Founder of Sequent Partners, highlighted the importance of evaluating each format and creative execution in order to arrive at an accurate ROI of a...
Zenith, part of Publicis Media India, has won the full range of media duties including OOH of payments solutions brands Citrus Pay and LazyPay. Both are...
Empanels Ogilvy and L&K Saatchi & Saatchi for creative duties in India and global markets.
The open quiz show will be conducted for the second time at OAC. The first edition too was anchored by Nabendu Bhattacharyya.
A Nielsen OOH survey has found that OOH delivers more online activity per ad dollar spent compared to television, radio, and print.
