Its strategy of rock-bottom tariffs and barebone services has helped it break even within a year of launch. Can it sustain this growth?
The out-of-home campaign aims to attract mobile apps lover to download the application and stay connected with loved ones through various outdoor media in Mumbai.
Carat Fresh Rural aims to have a network of 10,000 people and 100 rural experts, across 26 states, by mid-2015.
To announce the BB Messenger launch on Android and iOS, Blackberry executed an engaging activity across high footfall areas to tap the youth audience.
Most brands worth their products today list engaging activation somewhere on top of their must-do marketing initiatives. So what has been their experience? And will activation...
The second phase kicked off in Mumbai takes the people's engagement levels with hoardings to the next level.
The brand organizes a pan-India urban and rural activation campaign to tap the audience for products like Boroplus, Navratna Oil and Vasocare.
Bates CHI & Partners develops a cutting-edge hoarding across Bihar & Jharkhand for Vodafone.
As part of the latest OOH campaign, Reliance Communications has used in-flight branding for the first time, along with OOH media opportunities in transit networks &...
The brand unveiled a statue of the master blaster in the city as part of its various activations meant to strike a chord with the audience...
