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Udgam Consultancy CEO Manan Choksi, to share his perspectives on getting best outcomes from OOH advertising
Udgam Consultancy CEO Manan Choksi, to share his perspectives on getting best outcomes from OOH advertising

In OOH News By Sakshi Sanghavi - April 22, 2024

Manan will join a panel discussion on ‘What will it take for OOH to deliver great campaign outcomes?’, chaired by Abhijit Sengupta, CEO, OAP Mediatech

Shaileen Patel, GM - Business Development & Marcom, NK Proteins to join the brand panel at Gujarat Talks OOH
Shaileen Patel, GM - Business Development & Marcom, NK Proteins to join the brand panel at Gujarat Talks OOH

In OOH News By Sakshi Sanghavi - April 20, 2024

Shaileen will be sharing perspectives on how OOH can be leveraged for gaining maximum reach with target consumers

Vivo V30 promises ‘Delight every moment’
Vivo V30 promises ‘Delight every moment’

In Campaigns By Sakshi Sanghavi - April 20, 2024

The brand campaign highlights the product features

Times OOH COO Rohit Chopra to chair tech session in Gujarat Talks OOH conference coming up in Ahmedabad on April 23
Times OOH COO Rohit Chopra to chair tech session in Gujarat Talks OOH conference coming up in Ahmedabad on April 23

In OOH News By M4G Bureau - April 20, 2024

The session will cover various aspects of DOOH displays solutions, such as, their suitability to Indian market conditions, right pricing, tech support, etc.

Goafest and ABBY Awards 2024 location changed, to be conducted in Mumbai from May 29 to 31.
Goafest and ABBY Awards 2024 location changed, to be conducted in Mumbai from May 29 to 31.

In OOH News By Sakshi Sanghavi - April 19, 2024

The collective decision was taken by Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC) bearing the Lok Sabha elections in mind.

‘National campaigns invariably cover Gujarat markets’
‘National campaigns invariably cover Gujarat markets’

In Viewpoints By M4G Bureau - April 19, 2024

“The Gujarat OOH industry is doing extremely well," affirms Abhijit Sengupta, CEO of OAP Mediatech, while adding that the ad regulatory environment needs to be more supportive to OOH.

‘Moderate the cost of tendered ad contracts for viability of OOH media ops in Delhi’
‘Moderate the cost of tendered ad contracts for viability of OOH media ops in Delhi’

In Viewpoints By M4G Bureau - April 18, 2024

Amit Kapoor, CEO, US Advertising says the prevailing high rates at which ad contracts are awarded by the municipal body in Delhi is hurting the media owning business.

Team GB athletes headline Ocean Outdoor campaign marking 100 days to Paris 2024
Team GB athletes headline Ocean Outdoor campaign marking 100 days to Paris 2024

In Digital OOH By M4G Bureau - April 18, 2024

2,035 Ocean screens showing Olympics related content across Europe

Kaushik Shah, Chairman and Founder, Kaushik Outdoors to address Gujarat Talks OOH on April 23 in Ahmedabad
Kaushik Shah, Chairman and Founder, Kaushik Outdoors to address Gujarat Talks OOH on April 23 in Ahmedabad

In OOH News By Sakshi Sanghavi - April 18, 2024

Kaushik comes with over 24 experience in the outdoor advertising industry in Gujarat

Lamar Advertising and Boys & Girls Clubs of America in year-long DOOH partnership
Lamar Advertising and Boys & Girls Clubs of America in year-long DOOH partnership

In OOH News By Rajiv Raghunath - April 17, 2024

As with Make-A-Wish in 2023, Lamar will donate digital billboard space throughout the year to drive awareness of national and local programs and support recruiting and fundraising efforts

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