Mera Hoardings partners with ICC to promote T20 World Cup globally

In OOH News By M4G Bureau - June 03, 2024

The International Cricket Council (ICC) has partnered with Mera Hoardings to promote the T20 World Cup on OOH formats on a global scale. This collaboration aims to raise awareness for the T20 Cricket World Cup in the USA, Guyana, and Barbados, where the matches are being played.

Times OOH relays ICC Men’s T20 World Cup real-time updates on its airport media, attracts diverse brand engagements

In Campaigns By Sakshi Sanghavi - June 03, 2024

Real time cricket score updates on media at 9 airports

Raise accountability standards for OOH: Experts at Goafest 2024

In OOH News By M4G Bureau - June 03, 2024

The panel also discussed strategies for OOH adaptation to an ever-evolving media landscape

Experiential advertising is the future

In Viewpoints By - May 31, 2024

Saibal Gupta, Managing Partner & CEO, Xperia Group asserts that experiential advertising complemented by highly creative content will progressively edge out conventional mode of OOH advertising in major markets.

Ocean Outdoor & MC Saatchi invite the people of UK to support The Big Help Out

In Digital OOH By M4G Bureau - May 29, 2024

The OOH campaign is appearing across Ocean’s The Loop networks in Manchester, Birmingham and Edinburgh and on selected large format screens in 10 UK cities.

The Humble ‘Lauki’ Continues to Enthrall Viewers: Prime Video’s Unmissable Marketing Triumph for Panchayat Season 3

In Campaigns By Sakshi Sanghavi - May 27, 2024

Phulera’s favourite laukis transformed into larger-than-life inflatable balloons, displaying Panchayat’s new season premiere date! They rode atop local cabs in Mumbai, Delhi, and Jaipur, and were strategically positioned in key markets leading up to the launch

Rajeev Raja, Founder & Soundsmith, BrandMusiq to speak on ‘What’s music to brands?’ at OAC 2024

In OOH News By M4G Bureau - May 27, 2024

Over 25 years in advertising, Rajeev has worked on a plethora of brands and created many nationwide campaigns that won him many accolades and awards

Khushi Advertising unveils 3D Anamorphic content for McDonald's India (West & South)

In Digital OOH By Sakshi Sanghavi - May 23, 2024

This campaign marks the first use of such advanced technology for a McDonald's campaign in the region

Reaching goals, one stitch at a time: Sitemax's heartwarming new campaign

In Campaigns By Sakshi Sanghavi - May 23, 2024

The video showcases Sitemax’s motto to help change people’s lives through positive action

Top Huawei executive Jas Cai to speak at WOO Global Congress

In OOH News By M4G Bureau - May 22, 2024

Understanding the perspective of the client community is an important priority for the OOH industry, says WOO President Tom Goddard