‘Building OOH partnerships with retail media networks’

In OOH News By Vasant Jante - June 06, 2024

Sheldon Silverman, CEO of SmartBomb speaks about retail media networks at the WOO Global Congress in Hong Kong

Perion’s next frontier: Redefining the contours of OOH with technology

In OOH News By Vasant Jante - June 06, 2024

In a Fireside Chat with Jeremy Male, Chairman & CEO of OUTFRONT Media, Tal Jacobson, CEO, Perion says that OOH has not reached its true potential

MixIn by Endeavour expands its Retail Media digital offering into Meta in partnership with Zitcha

In OOH News By M4G Bureau - June 06, 2024

Meta’s MPA helps retailers and their brand partners maximise customer engagement by ensuring brands and customers are well-connected, whilst simultaneously elevating the customer shopping experience in a data-safe environment.

Retail media is revolutionising DOOH advertising

In OOH News By Vasant Jante - June 06, 2024

Laetitia Lim, CEO of Quividi, speaks about integration of retail media and DOOH at the WOO World Congress in Hong Kong

‘AI set to accelerate DOOH growth’

In OOH News By M4G Bureau - June 06, 2024

Ocean Group CEO Stephen Joseph says that if used properly, AI should be a positive driver for the growth of better DOOH, democratising the channel and clearing hurdles that slow down the transactional, creative and strategic process.

JadeBlue and FLS Creatives ignite awareness with innovative billboard campaign on world environment day

In Campaigns By Sakshi Sanghavi - June 05, 2024

The billboard campaign highlights the growing concern on climate change amidst record breaking heat wave

Avail the Early Bird advantage, register as delegate to OAC 2024 before June 15

In OOH News By Sakshi Sanghavi - June 05, 2024

OAC 2024 will be held at Hilton Garden Inn, Embassy Manyata Business Park, Bengaluru on July 26-27

Top OOH firm Coral Media takes up ‘Powered By’ sponsorship of OAC 2024

In OOH News By Sakshi Sanghavi - June 04, 2024

“We are enthusiastic about our partnership with OAC 2024, as it aligns perfectly with our vision to shape the future of OOH advertising in India,” says Lekshumanan Annamalai, Co-founder and CEO of Coral Media

Times OOH expands into mall advertising in Mumbai & Indore

In OOH News By Sakshi Sanghavi - June 04, 2024

These upscale malls attract premium shoppers, providing a diverse audience with ample time to engage with brand messages.

Ocean Outdoor announces Group CEO succession

In OOH News By Rajiv Raghunath - June 03, 2024

Current COO and CFO Stephen Joseph appointed Chief Executive Officer; Tim Bleakley to become Chairman upon transition in January 2025