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4317 News Found
Vodafone launches'Save Trees' campaign in Kolkata on World Environment Day
In OOH News By Nabamita Chatterjee - June 13, 2014
The innovative campaign is directed at Vodafone customers, encouraging them to switch to receiving phone e-bills and thereby save paper, and in turn, trees.
Large formats work best in Bihar & Jharkhand: Reliance Communications
In Viewpoints By M4G Bureau - June 11, 2014
Reliance Communications prefers to use the large formats to reinforce its OOH presence in Bihar and Jharkhand. While the brand acknowledges the relevance of the medium in connecting with consumers in the two states, Vikas Singh, Marcom Head - Bihar & Jharkhand, Reliance Communications, believes the local OOH industry needs to adopt a more professional approach to business. Excerpts from the interview:
Cheil Worldwide SW Asia brings on board Arun Sharma as VP
In OOH News By Bhawana Anand - June 10, 2014
Sharma will work closely with Atishi Pradhan, Chief Strategy Officer, in creating brand opportunities to drive brand growth and experiences
Pantaloons goes outdoor to celebrate"Jamai Sashtiâ€ in Kolkata
In Campaigns By Nabamita Chatterjee - June 10, 2014
The brand demonstrated its strong cultural affinity with consumers in Kolkata through this campaign
OOH in Bihar & Jharkhand is economical & impactful: Uninor
In OOH News By Bhawana Anand - June 09, 2014
Leading telecom brand Uninor finds the OOH medium an appropriate channel to communicate with their audience. The medium is economical and provides a local connect. Abdul Ejaz Azhar Jameel, Circle Business Head, Bihar & Jharkhand, Uninor, explains how this medium meets the brand's requirements. Here are the insights:
Bloomberg launches artistic DOOH at London Airport
In Digital OOH By VJ Media Bureau - June 09, 2014
Around 3.4 million passengers travel through London City Airport each year
Bright Outdoor anchors Star Cruises campaign in Mumbai
In Campaigns By VJ Media Bureau - June 04, 2014
The OOH firm has used billboards and unipoles in iconic, tactical and prime locations like Patel Bridge, Marine Drive, Worli, Bandra Turner Road, and Bandra ROB to drive the brand communication.
Vodafone innovates with'Choose Your Number'
Vodafone, the telecom services major recently launched an OOH innovation for its"œChoose Your Numberâ€ scheme which was tied to the brand's IPL 7 campaign in the Kolkata market. The OOH specialist agency, Kinetic partnered with the brand in executing the innovation which aims to inform the OOH audience that they can choose their favourite / auspicious number while taking a new connection from Vodafone. To create a high brand recall for the communication, the innovation was deployed at E.M. Bypass, a key traffic crossing in the city.