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Vodafone innovates with'Choose Your Number'
Vodafone, the telecom services major recently launched an OOH innovation for its"œChoose Your Number†scheme which was tied to the brand's IPL 7 campaign in the Kolkata market. The OOH specialist agency, Kinetic partnered with the brand in executing the innovation which aims to inform the OOH audience that they can choose their favourite / auspicious number while taking a new connection from Vodafone. To create a high brand recall for the communication, the innovation was deployed at E.M. Bypass, a key traffic crossing in the city.
Perk exhibits'Rip n Share' delight on OOH
In OOH News By Bhawana Anand - June 03, 2014
Wallstreet, a division of Kinetic India, rolls out the innovative campaign
Vodafone innovates with'Choose Your Number'
In OOH News By Nabamita Chatterjee - June 03, 2014
The brand has used an eye-catching innovation in Kolkata to drive the campaign
Sonic unveils action-packed activation programme to engage with kids & youth
In OOH News By VJ Media Bureau - May 30, 2014
The channel's'Sonic Action Mania campaign' includes gaming championships for the audience, workshops, storytelling sessions, and interaction with the Sonic action heroes
Airtel's outdoor tryst with'Kochadaiiyaan' overwhelms Rajnikanth fans in Chennai
In OOH News By Bhawana Anand - May 29, 2014
Rajnikanth fans in Chennai garland Kochadaiiyaan's lenticular visuals on Airtel OOH display
R D Outdoor Media acquires display rights at Allahabad Railway Station
In OOH News By VJ Media Bureau - May 28, 2014
The station is the one of the largest railway junctions in the country, falling on the busy Howrah-Delhi main line and Howrah-Allahabad-Mumbai line
SelvelNext wows Kolkata audience with brilliant projection on'Narzul Tirtha'
In OOH News By Nabamita Chatterjee - May 28, 2014
SelvelNext maintains the projection can be done on any platform, thus serving as an alternative OOH medium
Zee Café & Zee Zing hits Mumbai streets to announce new shows
In Campaigns By VJ Media Bureau - May 28, 2014
Bright Outdoor Media has used large formats in Mumbai to build audience interest in the two shows
psLIVE rolls out SCA's'Tempo Smart Foodie' campaigns in Kerala, Mumbai
In OOH News By Nabamita Chatterjee - May 27, 2014
The experiential marketing campaign was directed at building people's awareness of the use of SCA's hygiene products like hand sanitiser and hanky tissues
Bright Outdoor generates massive visibility for Big Magic in Mumbai
In OOH News By VJ Media Bureau - May 27, 2014
The OOH firm focused on high congregation points in the city