HT creates looming presence for GIFA in the outdoors

In OOH News By Nabamita Chatterjee - August 24, 2015

The Social Street designed a 3D football stadium in mid-air and footballing action in relief, which left no one in doubt of the size of the event.

Personalised OOH: Precision targeting comes to China Post screens

In Digital OOH By VJ Media Bureau - August 24, 2015

China\'s official postal service has deployed a comprehensive upgrade of its 20,000 outdoor smart screens with new facial recognition capability, mobile interactivity, data management and campaign optimisation features.

Delhi Government reaches out to people through outdoor

In Campaigns By Satarupa Chakraborty - August 21, 2015

The campaign was appreciated by the media and from the political circles for the content & message and also for the scale and sheer volume of the campaign.

Mercedes Benz GLA 45 AMG makes a statement at KIAB

In OOH News By Bhawana Anand - August 20, 2015

The campaign is being strategically run in the common arrival hall of KIAB, allowing the international as well as the domestic audience to gain first-hand experience of the high-performance GLA 45 AMG.

Dr. Fixit wraps Mumbai Metro to promote'Freedom from Leakage'

In Campaigns By Nabamita Chatterjee - August 20, 2015

The brand campaign aims to encourage commuters to protect their homes from'Damp Walls, Damp Ceilings, No Rising Dampness, No Cracks and No Leakage'.

Bright Outdoor & iamnIndian.com spread patriotism in the outdoors

In Campaigns By VJ Media Bureau - August 18, 2015

Bright Outdoor teamed up with iamindian.com to cater to the underlying Independence Day spirit with their promotional campaign.

Hoardings within railway premises in Chennai now require corporation approval

In OOH News By VJ Media Bureau - August 14, 2015

Madras High Court has ruled that agencies will have to seek the approval of the corporation authorities for the hoardings within the railway premises

Vodafone makes a mark with catchy outdoor innovations at Rath Yatra, Puri

In Campaigns By VJ Media Bureau - August 14, 2015

Vodafone establishes it's ground at the Puri Rath Yatra reaching out to the scores of consumers and laid out a spread of initiatives for the benefit of devotees.

'Railway media ensures maximum consumer connect for advertising brands'

In Viewpoints By M4G Bureau - August 11, 2015

Srishti Communications holds ad rights on railway media in a large number of cities. S Kumar, Founder and Managing Director of the firm, believes that advertising brands will profit the most by using railway media to connect with a wide cross-section of people. Kumar shares his views in an interview to Rajiv Raghunath. Edited excerpts:

LOMS illuminates Bailey Road with Ultratech Super Cement

In Campaigns By VJ Media Bureau - August 10, 2015

The campaign is set to be displayed for a year, where the brand has also sketched its presence on different OOH mediums with innovations on BQS, unipoles and the others.