Brands advertising in UP are hesitant about digital media

In OOH News By Satarupa Chakraborty - October 19, 2015

Although digital is posing as stiff competition to static media, the viability of LED screens in Indian towns and cities are still in questions, where location, eyeballs and infrastructures will decide the fate of digitalization of OOH space in India.

We have no issue with tax structure but with by-laws: Anurag Bansal

In OOH News By Satarupa Chakraborty - October 15, 2015

In a market where authority regulations are posing as the biggest hindrance, the association should remain united in forming regulations and completely remove illegal media of the state.

Clear Channel opts for LED screens in three airports

In Digital OOH By http://www.screenmediamag.com - October 15, 2015

The biggest, at 57 square metres, is in the arrivals baggage hall at Stavanger's Sola airport.

Scarcity of OOH formats leads to limited exposure: Vinkoo Chakraborty

In OOH News By Satarupa Chakraborty - October 14, 2015

According to Vinkoo, a promising market like UP can grow extensively in outdoor advertising if only formats and aesthetics are improved along with certain monitoring systems and regulations in place.

Renault Kwid makes a bold statement at Mumbai airport

In OOH News By Satarupa Chakraborty - October 01, 2015

French automobile giant, Renault forays into the small-car segment with an innovative installation of its new model - Kwid at Mumbai airport recently. Executed by Times OOH, the billboard used a mocked-up version of Kwid as an attachment, creating an illusion of real car hanging.

Posterscope and Blue 449 partner with Project Everyone for largest digital OOH campaign

In OOH News By Nabamita Chatterjee - September 30, 2015

Project Everyone aims to share the United Nations Sustainable Development Goals with seven billion people over seven days using powerful imagery and copy across an extensive range of platforms.

The Fevicol Room grabs attention with its sticky activity

In Campaigns By Nabamita Chatterjee - September 30, 2015

Fevicol reiterates its brand proposition of being the ultimate adhesive in an off-the-wall manner at the pandal of Lalbaugcha Raja, Mumbai.

UP Govt goes outdoor in Mumbai to promote its progress

In OOH News By Satarupa Chakraborty - September 28, 2015

UP Government's outdoor campaigns in Mumbai accounts the state's infrastructural growth in order to attract industrial interest.

Times Card creates a buzz through Mumbai Metro

In Campaigns By Satarupa Chakraborty - September 28, 2015

Times Card's"Do more of what you love” campaign is gaining eyeballs of 3 lakh customers travelling via Mumbai Metro on a daily basis

UNIBIC tempts passersby through its attractive outdoor campaign

In Campaigns By Satarupa Chakraborty - September 22, 2015

The media mix included bus shelters as well as hoardings covering about 80 touch points across Banaglore.