PayUmoney's campaign invites people to save more

In Campaigns By Satarupa Chakraborty - November 23, 2015

Launching a massive outdoor campaign in Delhi and Bangalore, smartphone app PayUmoney has used almost all formats like hoardings, BQS, MUPI, pole kiosks etc. Executed by Laqshya Media Group, the campaign has been rolled out in the busiest parts of the cities.

LG Electronics unveils world's largest OLED display at Korea's Incheon Airport

In Digital OOH By Satarupa Chakraborty - November 23, 2015

LG Electronics, the world's leading OLED TV manufacturer, unveiled two of the largest OLED displays in the world at South Korea's Incheon International Airport. LG worked closely with the renowned French design firm Wilmotte & Associés to develop the massive structure walls which adorn the main terminal of the award-winning airport with an aim to introduce a large number of travellers to the magic of OLED.

Madison OOH launches suite of planning tools

In OOH News By VJ Media Bureau - November 19, 2015

According to Madison, all these tools will make the media planner's life more scientific and facilitate objective site selection, by allowing planners to make a data based decision and benchmarking the weight & impact of various OOH campaigns.

IHF associates with Kinetic India for'Have a cracker-free Diwali' message

In Campaigns By VJ Media Bureau - November 19, 2015

The message came across very diligently at strategic locations in Mumbai, Delhi and Pune which notices highest percentage of cracker usage.

Nakd's tasty outdoor event

In Digital OOH By VJ Media Bureau - November 18, 2015

Nakd's new campaign boasts of an edible billboard to surprise and delight consumers at Westfield

Kerala Advertising Industries Association celebrates silver jubilee

In OOH News By Athira Nair - November 16, 2015

The aim of KAIA is to lead and unite a responsible outdoor advertising industry in Kerala that is committed to serving the needs of advertisers, consumers and the public.

Torrent Advertisers bags sole advertisement rights of Bhubaneswar Railway Station

In OOH News By Nabamita Chatterjee - November 13, 2015

The agency has won the ad right of Bhubaneswar Railway Station for the third time.

Max Get More creates maximum impact through OOH

In Campaigns By Satarupa Chakraborty - November 10, 2015

In a bid to promote rewarding shopping experience, Max Get More, the shopping rewards program linked to debit and credit cards, has launched a wide-reaching outdoor campaign comprising mediums like hoardings, bus shelters, metro rails and local railway stations spanning around 7 major Indian cities.

IKON makes room for Holiday Inn Express in Indonesia

In Digital OOH By Satarupa Chakraborty - November 10, 2015

The Indian OOH firm partners Singapore's TPM Outdoor to roll out an impactful OOH campaign for the hospitality major in Indonesian cities

BMW flies through aerial outdoor

In Gallery By - November 09, 2015

BMW launches a unique aerial OOH campaign involving a big banner attached to flying helicopters. Executed by Delhi-based Greenline Media, the first-of-its-kind campaign has already been executed in Ahmedabad and Mumbai while cities like Hyderabad, Bengaluru, Chennai and Chandigarh are in the pipeline.