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LG's new age display solutions for OOH
LG's new age display solutions for OOH

In OOH News By Satarupa Chakraborty - February 01, 2016

LG Electronics India Limited (LGEIL) has launched three innovative first-in-technology-kind display solutions that can be used for outdoor media as well as in retail and other premium display requirements.

KOOVS to invest more on OOH and brand activation
KOOVS to invest more on OOH and brand activation

In OOH News By Satarupa Chakraborty - January 25, 2016

Leading online fashion portal KOOVS, after achieving a sales growth of 210%, is all set to raise its budget in advertising and promotions with OOH and brand activation being the major media mix.

JCDecaux wins exclusive advertising rights with Chennai Metro
JCDecaux wins exclusive advertising rights with Chennai Metro

In OOH News By Satarupa Chakraborty - January 21, 2016

JCDecaux won the exclusive advertising rights for the Chennai Metro's rolling stocks. In an inaugural function, JCDecaux unveiled first two brands, Renault and Reliance Trends, which have taken external train wraps and internal train branding.

PNB Housing goes outdoor through bird nests and 3D billboards
PNB Housing goes outdoor through bird nests and 3D billboards

In Campaigns By Satarupa Chakraborty - January 21, 2016

PNB Housing Finance has launched a multi-city innovative OOH campaign using a weaverbird's nest which also doubles up as an internet router at Mumbai Airport. The campaign also used some innovative 3D installations around the country. The campaign has been conceptualised by MASH Advertising - A Percept Hakuhodo Group Company.

Active Media launches India's first interactive 3D movie poster
Active Media launches India's first interactive 3D movie poster

In OOH News By Satarupa Chakraborty - January 19, 2016

Taking movie promotions to a new level through OOH, Mumbai-based Active Media Innovations introduced interactive 3D poster for the film'Ghayal Once Again'. The poster was further promoted in national television at the popular entertainment show, Comedy Nights with Kapil.

Madison Media wins 21 new businesses in 2015
Madison Media wins 21 new businesses in 2015

In OOH News By VJ Media Bureau - January 13, 2016

The estimated size of these accounts put together is above Rs 1,000 crores. The Agency ended 2015 by announcing 2 key wins - PepperTap and Policy Boss on the last 2 working days of the year.

Madison Media wins media mandate of Policy Boss/Landmark Insurance
Madison Media wins media mandate of Policy Boss/Landmark Insurance

In OOH News By Satarupa Chakraborty - January 06, 2016

Madison Media has won the consolidated media mandate of Policy Boss/Landmark Insurance in Mumbai. The estimated spend of the account is over INR 40 crore and the account will be handled by Madison's Mumbai office.

Kinetic paints Kochi red with Vodafone campaign
Kinetic paints Kochi red with Vodafone campaign

In Campaigns By Satarupa Chakraborty - January 06, 2016

Kinetic rolled out Vodafone India's outdoor campaign in Kochi to launch its 4G network. The campaign saw a mix of traditional large format billboards, BQS and iconic building wraps at eminent locations of the city.

Coca Cola's festive bow brings cheer around UK
Coca Cola's festive bow brings cheer around UK

In Digital OOH By VJ Media Bureau - December 30, 2015

The bus shelters hosting the 6-sheets also had vinyl wraps incorporating Coca-Cola's iconic red and white branding, with pictures explaining how to"create the magical bow in 3 easy steps”.

Bubbly's Rhapsody Goes Outdoor
Bubbly's Rhapsody Goes Outdoor

In Campaigns By Nabamita Chatterjee - December 29, 2015

The brand executed the campaign in 20 cities across India involving the traditional OOH formats around the launch of the product with 810 media units.

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