Nabendu Bhattacharyya, Founder & CEO, ideacafe to moderate brand panel discussion at OAC 2024

In OOH News By M4G Bureau - July 18, 2024

Nabendu will be chairing the discussion on ‘Is DOOH ticking all the boxes for brands?’, with panel speakers - Rahul Tandon, Business Head (Commercial & Industrial), BPCL; Ashwath Swaminathan, CMO, Swiggy; Ashish Morone, SVP & Head- Brand Marketing communications, HDFC Bank; Pramod Patil, VP & Head - Media, Kotak Mahindra Group

MIRAAi advanced composites to launch biodegradable banner and recyclable polyethylene material at OAC’s OOH Expo.

In OOH Solutions By Sakshi Sanghavi - July 17, 2024

“At OAC 2024, we are excited to showcase our printed banners, highlighting their exceptional versatility and quality.” says Sivabalan, Managing Director, MIRAAi advanced composites

Bharat Media & Entertainment Group appoints Ranadeb Paul as South Head - OOH

In OOH News By M4G Bureau - July 17, 2024

Prior to joining BMEG, Ranadeb held pivotal roles at Mantis Technologies, Kinetic Advertising India, and Mindscapes Maestros Events & Sports Management

Gas-o-fast ignites UP markets with anamorphic DOOH campaign crafted by ideacafe.agency

In Digital OOH By M4G Bureau - July 16, 2024

UP is a priority market for Gas-o-fast with a current market share of 12% and growing steadily, states, Joy Chatterjee, Associate VP and Head of Sales and Marketing for Consumer Division, Mankind Pharma

Asiaray bags exclusive media rights at 9 Shenzhen Metro lines

In OOH News By M4G Bureau - July 15, 2024

Vincent Lam, Founder, Chairman and Executive Director of Asiaray, says, "This not only demonstrates our strong reputation and fruitful results in developing the Shenzhen market, but also marks a new stage of our in-depth services in the Guangdong-Hong Kong-Macao Greater Bay Area.”

96% of marketers, agencies in US planning to increase or maintain spending in the next 12 Months: DPAA Study

In Research By M4G Bureau - July 12, 2024

The ‘DPAA 2024 Omnichannel Decision-Makers Study’ was conducted by Advertiser Perceptions, the leader in providing research-based strategic market intelligence to the media, advertising, and ad tech industries.

Aashirvaad Atta unveils a timeless experience with ‘Rath Yatra - Through the ages’

In Campaigns By M4G Bureau - July 12, 2024

Launches ’Ratha Yatra Eka Aithiya’ campaign to showcase the timeless tales of Rath Yatra through an immersive 3-screen technology

PUMA India announces landmark campaign celebrating Indian Olympians ahead of Paris 2024

In Campaigns By Sakshi Sanghavi - July 11, 2024

The campaign 'See the Game Like We Do' highlights Indian Olympians' pursuit of glory

Xtreme Media to showcase cutting-edge solutions at OAC’s OOH Expo in Bengaluru on July 26-27

In OOH Solutions By Sakshi Sanghavi - July 11, 2024

“Our goal is to raise product awareness and effectively communicate our latest innovations among audiences from the DOOH industry, helping them make informed and confident decisions when purchasing outdoor LED displays,” says Sanket Rambhia, Director, Xtreme Media.

WB urban affairs deptt places curbs on outdoor advertising in different locations as under draft ad & signage policy

In OOH News By Sakshi Sanghavi - July 11, 2024

Outdoor ads will be prohibited in areas such as national parks, district forests, water bodies, historical monuments, among others