OutSmart Pro, Clear Channel Singapore’s programmatic solution will now offer advertisers a way to buy DOOH inventory programmatically through the Broadsign Reach SSP, with Clear Channel...
The campaign has been handled by Glo - Greenline (The OOH arm of Lodestar UM) and has been executed in Delhi NCR, Mumbai & Bangalore
The campaign has been executed mainly on traditional formats
Syed Haseeb Arfath, Chief Technology Officer of Signpost India delineates the attributes of the company’s pioneering Eflag video analytics-based campaign exposure mapping system.
Plans are afoot to put up boundary walls along a 1,000km track length in the next 5-6 months
The volume increased by 59.21% from the level of 344.41 million in October 2021 to 548.36 million in September 2022
The campaign illustrates the growing participation of regional brands in OOH advertising
Retailer Argos as the brand partner is using the space on the metaverse screens as part of its strategy to drive consideration and awareness of premium...
Fans leapt back 37 years to 1985 and enjoyed rolled back gas priced at $0.91 per gallon
Advertising paused on the screens