The brand has converted a truck into a mobile experience center that will tour various cities of India
The terms of engagement and the lines between physical and digital have blurred to a significant extent because of which brands now need a better integrated...
Vikram will be sharing his perspectives on 'How best OOH integrates with multichannel marketing strategy'
Through this partnership, advertisers will be able to engage with their target audiences through a network of over 6,000 screens located in coworking spaces, gyms, hotels,...
An alumnus of the SP Jain Institute of Management & Research, Rekha brings with her over 16 years of experience in the FMCG marketing
The launch highlights the importance of India as a focus market for KLM. The new cabin is available on flights between Bengaluru, Delhi and Mumbai to...
The media owning firm has secured the branding rights for 5 years
“Delivering more value and new opportunities, this integration enables our clients to maximise local omnichannel campaigns through streamlined global DOOH inventory purchasing,” says Paul Cahierre, CEO,...
As metro ridership grows in India, so do the advertising opportunities. Media4Growth takes a deep dive into the windows of opportunities for businesses as we speak...
Right people in the right place can drive revolutionary change, says Nabendu Bhattacharyya, Founder of ideacafe.agency
