OOH News Weekend Round Up

Trending

• Creative Concepts

  Seoul sees Nike’s latest football impact installation

• Company News

  BIG FM relaunches its OOH Vertical- BIG OOH (Formerly BIG Street)

• Campaigns

  HUL’s Vim rolls out an OOH campaign celebrating India’s cleanest cities

• Contracts & Investments

  CASHurDRIVE Marketing Ltd. signs exclusive agreement for bus advertising rights across Punjab

• Brand Insights

  Puma’s OOH strategy: Shreya Sachdev breaks down the brand’s playbook

• People

  Abhijit Sengupta, CEO of OAP Mediatech joins OOH Capital as a Partner