Gallery

‘Brands & agencies are pushing operators for deeper insights’

Published

October 16, 2023

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Michael Steinberg, Chief Revenue Officer, StreetMetrics says that as advertisers are unlocking their budgets, OOH needs to show results. “We need to measure how audiences behave as a result of the exposure to ads and the end performance as a result of that”.

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Gallery

‘Brands & agencies are pushing operators for deeper insights’

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