Gallery Big Data key to identifying right audiences: Daniel Cuende Big Data key to identifying right audiences: Daniel Cuende Published on September 3, 2018 By admin In the digital era, Big data is emerging as critical to finding the minute details on the viewing patterns of consumers exposed to OOH Related Topics: Trending Campaigns Sun Pharma drives impactful Diabetic Retinopathy Awareness campaign Insights Why DOOH works in the era of Attention Economics People Marico Appoints Vikram Karwal as Chief Marketing Officer Podcast Marketing, Culture & the Power of OOH: A candid conversation with Abhishek Shetty, Marketing Head, Swiggy Instamart Markets in Focus ‘OOH advertising in Nashik is gaining momentum, driven by urbanization and connectivity’ Campaigns Red Wing’s handcrafted OOH campaign