Gallery Big Data key to identifying right audiences: Daniel Cuende Big Data key to identifying right audiences: Daniel Cuende Published on September 3, 2018 By admin In the digital era, Big data is emerging as critical to finding the minute details on the viewing patterns of consumers exposed to OOH Related Topics: Trending Creative Concepts Seoul sees Nike’s latest football impact installation Company News BIG FM relaunches its OOH Vertical- BIG OOH (Formerly BIG Street) Innovative Use Rare Beauty launches scratch-and-sniff billboards for new fragrance People Abhijit Sengupta, CEO of OAP Mediatech joins OOH Capital as a Partner Campaigns HUL’s Vim rolls out an OOH campaign celebrating India’s cleanest cities Contracts & Investments CASHurDRIVE Marketing Ltd. signs exclusive agreement for bus advertising rights across Punjab