Gallery Big Data key to identifying right audiences: Daniel Cuende Big Data key to identifying right audiences: Daniel Cuende Published on September 3, 2018 By admin In the digital era, Big data is emerging as critical to finding the minute details on the viewing patterns of consumers exposed to OOH Related Topics: Trending Campaigns IKEA wraps Copenhagen in flat-pack OOH campaign Campaigns Nestlé turns OOH into an interactive workout experience DDX Asia Firstouch Solutions to showcase future-ready digital display ecosystem at DDX Asia 2026 Associations Wrap2Earn signs national Ad partnership with Moove Insights ‘Time to recognize OOH as the heavyweight champion of real-world impact’ Campaigns Godrej turns OOH communication into a catalyst for handloom revival