Madison Media bags media AOR of Shaadi.com

Madison Media Sigma, a part of Madison Media Group has announced the win of Shaadi.com, the world’s largest matchmaking portal founded in India in 1996. Madison Media Sigma was chosen after a multi-agency pitch. The account will be handled out of the agency’s Mumbai office and the estimated size of the account is Rs 50 crore. Earlier, the media buying duties for the brand were with Havas Media. The win includes OOH duties.

Shaadi.com has created a world-renowned service that has touched over 30 million people. Amongst many other awards, Shaadi.com has been recognized as the Most Trusted Matchmaking site and is amongst the world’s 50 Most Innovative Companies, alongside companies such as Apple, Google, Facebook and Amazon. Shaadi.com has also been recognized as the world’s most engaging brand on Facebook.

Aditya Save, Chief Marketing Officer, Shaadi.com, said: “We believe that great marketing work requires able agency partnerships and hence are delighted to have Madison Media Sigma as our media partners. We are looking forward to working with them to do some innovative & disruptive media work.  

Sam Balsara, Chairman & Managing Director, Madison World, said: “I am delighted that Shaadi.com has found Madison Media to be worthy of handling their unique business. We are thrilled to be associated with Shaadi.com. Matchmaking in itself is challenging and partnering with World’s No. 1 Matchmaking Service is a big responsibility. With our strong experience of clutter-breaking, engaging communication campaigns across industries, we are confident of taking the brand to greater heights.

Madison Media Group has been on an account winning spree, having won a host of new businesses in 2015 including Snapdeal, Viber, Lenskart.com, Zivame.com, Metro Cash & Carry, Gaana.com, Cricbuzz.com, Amul Hosiery, DHFL and Bandhan Bank, amongst others.