Tenders
UPMRC opens up Lucknow Metro’s Amausi Station for advertising rights
As per the tender document , the contract offers advertisers a three-year license to design, install, manage, and monetise advertising opportunities across the station, positioning it as a high-impact transit media asset within the city.
The Uttar Pradesh Metro Rail Corporation (UPMRC) has invited bids for the licensing of co-branding and advertising rights at the Amausi Metro Station on the North-South Corridor of the Lucknow Metro network.
The scope goes beyond traditional media inventory. The selected licensee will be granted co-branding rights, allowing prefix or suffix integration with the station name, alongside access to both indoor and outdoor advertising spaces. This includes approximately 100 sqm of indoor and 120 sqm of outdoor inventory, spanning formats such as digital displays, panels, floor branding, and innovative media installations.
In addition to advertising rights, the tender allows for extensive station-level branding. This includes façade treatments, colour integration, lighting concepts, and design interventions to create a cohesive brand environment across the station. However, all branding elements will require prior approval to ensure alignment with metro aesthetics and operational guidelines.
The bidding process follows an e-tendering model, with submissions closing on May 4, 2026, and bid opening scheduled for May 5, 2026. The tender carries a non-refundable document fee of ₹5,900 and an Earnest Money Deposit (EMD) of ₹2.42 lakh.
UPMRC has set a minimum reserve price of ₹38 lakh as the Minimum Annual Guarantee (MAG), with the highest bidder securing the rights. The selected partner will be responsible for end-to-end execution, including installation, maintenance, and commercialisation of ad inventory at the station.
Eligibility criteria require bidders to demonstrate an average annual turnover of at least ₹36.29 lakh over the last three financial years, with provisions for both direct advertisers and third-party advertising agencies.
The initiative is part of UPMRC’s broader strategy to enhance non-fare revenue while positioning metro infrastructure as a premium advertising platform. By enabling co-branded stations and integrated advertising formats, the corporation continues to expand opportunities for brands within high-footfall transit environments.