SIMCA Advertising Limited secures advertising rights at Shirdi Airport

SIMCA Advertising Limited, an Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising company with over five decades of experience, has secured advertising rights at Shirdi Airport, Maharashtra, from Maharashtra Airport Development Company Limited (MADC), a Government of Maharashtra undertaking. 

The allotment covers advertising space on the external part of the terminal at Shirdi Airport. The deal marks SIMCA’s strategic entry into airport advertising, strengthening its presence in premium transit media and diversifying its advertising portfolio. 

Commenting on the development,  Fahim Batliwala, Chairman, Managing Director and Promoter, SIMCA Advertising Limited, said, “We are delighted to secure advertising rights at Shirdi Airport from Maharashtra Airport Development Company Limited. This marks an important milestone as we enter the airport advertising segment and expand into premium, high-footfall transit locations. Airports offer significant opportunities for brands to connect with diverse audiences through impactful advertising. This expansion into high-value airport media infrastructure, strengthens our OOH and DOOH growth strategy. 

Our focus is on building a diversified media infrastructure platform by combining our five-decade legacy in outdoor advertising with our growing DOOH capabilities. This opportunity strengthens our portfolio and provides a foundation to explore similar opportunities across India’s expanding airport and transit infrastructure. With strong business momentum since our listing, we remain committed to expanding our media network, strengthening technology-led solutions and creating long-term value.”