OOH Industry
Greater Noida Authority to award ad rights on 76 unipoles
The sites will be located in high traffic zones
Greater Noida Authority is set to award rights for 76 unipole advertisement sites in the city. Hindustan Times cites in a report that the authority aims to collect revenue of around Rs 100 crore over the next seven years from these contracts.
In a bid to prevent unauthorised media, the authority will also give a unique QR code to each unipole in the city. The QR codes will help identify the exact location of each unipole.
The unipole sites will be located in high-traffic areas such as highways, expressways, and busy urban locations.
The unipoles can be illuminated from the outside or from behind, but self-lit unipoles are not permissible. These unipoles will feature a uniform colour scheme and will be adorned with designer frames.