Nippon India Mutual Fund acquires station branding rights for Acharya Atre Station on Mumbai Metro Line 3.

Nippon India Mutual Fund has become the first mutual fund brand to undertake exclusive station branding in the Mumbai Metro transit ecosystem. The brand has signed a five-year agreement with Times OOH to acquire Inclusive Station Branding Rights for Acharya Atre Station on the newly launched Mumbai Metro Line 3.

This strategic collaboration not only reaffirms Nippon India Mutual Fund’s forward-thinking approach but also highlights its commitment to innovation, accessibility, and future-ready brand engagement. Times OOH holds the advertising media mandate for Mumbai Metro Line 3.

Popularly known as the Colaba–Bandra–SEEPZ corridor, Mumbai Metro Line 3 is poised to transform urban mobility by connecting the city’s most vital business, commercial, residential, and religious hubs. With projected daily ridership in the lakhs, the line presents an unparalleled opportunity for high-frequency brand visibility among a premium, urban, and diversified audience.

“As urban infrastructure evolves, metro stations are becoming dynamic spaces where brands can interact with a broad and engaged audience,” said Mr. Kaiyomurz Daver, Chief Marketing Officer, Nippon India Mutual Fund. “We are proud to have our brand featured on one of Mumbai’s key metro stations, a move that reflects our retail focus, reinforces our sustainability efforts, and fills our teams with pride. Hearing ‘Agla station, Nippon India Mutual Fund, Acharya Atre Chowk’ is more than just an announcement, it’s a powerful symbol of our journey toward empowering investors and building a greener future.”

With this pioneering station branding initiated by Ideacafe.agency- a part of Concept Group, Nippon India Mutual Fund continues to set new benchmarks in brand visibility and consumer engagement within India’s evolving urban landscape.

Commenting on the partnership, Mr. Rohit Chopra, Chief Operating Officer, Times OOH, added, “Nippon India Mutual Fund’s acquisition of the exclusive branding rights for Acharya Atre Station is a bold and visionary step. Mumbai Metro Line 3 is a highly relevant platform for the brand to amplify its leadership across both B2B and B2C segments. This initiative underscores the brand’s category leadership and innovative marketing outlook.”

With this pioneering station branding initiative, Nippon India Mutual Fund continues to set new benchmarks in brand visibility and consumer engagement within India’s evolving urban landscape.