OOH Industry
InstaWingz Marketing secures Surat Railway Station advertising rights
The three-year contract gives the company access to more than 3,000 sq. ft. of advertising inventory across Surat Railway Station while also introducing a new gantry branding format aimed at enhancing brand visibility in one of India’s busiest rail hubs.
InstaWingz Marketing has secured the advertising rights for key media assets at Surat Railway Station for a period of three years, strengthening its presence in the railway advertising segment. The contract covers advertising inventory across station premises and platforms, comprising 107 display units with a total advertising area of 3,112 sq. ft.
As part of the development, the company has also introduced what it describes as the first gantry advertising opportunity at Surat Railway Station, creating a high-visibility branding platform that allows advertisers to associate directly with one of the country’s busiest transit destinations.
Surat Railway Station is among India’s prominent NSG-1 category stations and witnesses daily footfalls exceeding two lakh passengers. With the city emerging as one of the country’s fastest-growing economic centres, the station presents advertisers with access to a large and commercially active audience.
“Surat Railway Station is one of India’s prominent NSG-1 category stations with a daily footfall of over two lakh passengers and serves one of the country’s fastest-growing economic centres. By introducing the first-ever gantry advertising space at the station, we are creating a unique opportunity for brands to associate themselves with the identity of Surat Railway Station. We believe railway advertising has significant untapped potential, and our focus remains on identifying and introducing innovative media opportunities that set new benchmarks for the sector,” said Anuj Dev, Founder, InstaWingz Marketing.