Contracts & Investments
VR Mall commercializes its DOOH screens
The DOOH media is customized to suit indoor and outdoor requirements and gives huge opportunity to brands
WooHoo Screens, a Surat based company, is permitted to advertise on huge digital screens in VR Mall Surat in partnership with the mall authority earlier this week. There are two screens installed, one each on the inside and outside of the mall. “They were not being commercialized so we approached the mall asking if Woohoo could bring them advertisers,” said Monik Madhwani, the director of WooHoo Screens.
Using their proprietary software, the company has added to screens to their network to run ads. The outside space has a massive 37 ft by 19 ft screen, while the screen inside the mall is 16 ft by 10 ft in size, located strategically to be in the visual periphery of visitors. The screens in VR mall already have a few clients, running ads on standard 20-seconds slots.
WooHoo Screens has been capturing the Gujarat market rapidly.
