Contracts & Investments
Khushi Advertising wins advertising contract for Forum South Bengaluru Mall
This contract is for a 3 year period with total rights for all Above The Line (ATL) and Below The Line (BTL) advertising assets, as well as promotional activities and events
Khushi Advertising, India’s leading mall media solutions provider, has announced an exclusive three-year contract with Forum South Bengaluru Mall. This strategic partnership further enhances Khushi Advertising’s position as the largest mall media owner in the country.
The newly awarded contract grants Khushi Advertising total rights for all Above The Line (ATL) and Below The Line (BTL) advertising assets, as well as promotional activities and events within Forum South Bengaluru. This deal will significantly expand Khushi Advertising’s footprint, adding Forum South Bengaluru – one of the most premium malls in Bengaluru – to their portfolio of exclusive mall advertising rights. With this addition, Khushi now holds media rights in four malls in Bengaluru and eight malls across South India.
Syed Ameen, Assistant General Manager – Business Development Malls of Khushi Advertising Ideas Pvt. Ltd., expressed his enthusiasm about the new partnership, stating, “This partnership not only solidifies our leadership in the mall media space but also enhances our ability to offer unparalleled opportunities and integrated out-of-home solutions for our clients and agencies. Being the second-largest mall in Bengaluru, Forum South will provide a tremendous platform for impactful and engaging campaigns.”
V Muhammed Ali, Chief Executive Officer of Forum Malls, added, “We are excited to partner with Khushi Advertising. This collaboration aligns with our commitment to offering an enhanced shopping experience while providing brands with unique opportunities to engage with our audience. We believe this association will introduce innovative advertising solutions that benefit both brands as well as visitors.”