DoohClick partners with Network X to power smarter OOH Advertising across South Africa

DoohClick, the global ad management platform for Out-of-Home (OOH) media owners, has partnered with Network X OOH – South Africa’s leading OOH specialist operating across both urban and township communities. 

This collaboration brings DoohClick’s full-stack ad management technology to Network X OOH’s expanding digital network – streamlining campaign execution, boosting reporting capabilities, and enabling scalable growth. 

Network X OOH reaches audiences through high-impact formats that are deeply woven into the fabric of township and urban life – delivered in partnership with spaza shop owners, taxi operators, taverns, and other grassroots entrepreneurs. This collaborative model not only drives authentic engagement, but also fuels inclusive, shared growth; a mission that aligns seamlessly with DoohClick’s commitment to empowering diverse, high-potential media owners through smart, scalable technology. 

“DoohClick has helped us bring more order to our digital screen management and lays the groundwork for future scale,” said Nicole Ross, Group Brand Manager, Network X. “The scheduling tools and real-time tracking have been especially helpful, and the intuitive interface made onboarding smoother for the team.” 

Managing screens across multiple environments requires agility, automation and real-time visibility – three areas where DoohClick excels. The platform reduces manual admin, centralises scheduling, and delivers real-time insights to support stronger more effective campaign execution and reporting. “DoohClick gives us better operational control and frees up time to focus on growth,” added Ross. 

As South Africa’s townships continue to attract brand investment and consumer engagement, the ability to reach and measure audiences in these environments becomes increasingly vital. DoohClick’s integration with audience measurement and reporting tools further enhances transparency and campaign effectiveness – critical as advertisers look beyond major metros. 

“We believe technology should empower growth across every part of the OOH ecosystem,” said Mark Bracey, Co-Founder and CCO of DoohClick.“Network X is doing important work connecting communities and brands in South Africa. We’re proud to provide the tools to help them scale, stay agile, and deliver even greater impact for their clients.”