Tribes Communications announces strategic investment in TRIOOH

Tribes Communications an integrated communications agency, announced a strategic investment in Triooh, a rapidly growing, technology-driven out-of-home (OOH) media specialist. The partnership is aimed at accelerating growth for both organisations while delivering greater scale, innovation, and impact for clients. 

Commenting on the investment, Gour Gupta, Chairman, Tribes Communications, said, “I am delighted to welcome TRIOOH to the Tribes family and look forward to building a powerful growth journey together. We continue to deliver best-in-class tech solutions at scale and constantly invest in strengthening our capabilities. Our investment in TRIOOH is a strategic step toward expanding our OOH and experiential footprint. Anuj and his team at TRIOOH bring strong technology-led innovation, execution excellence, and a marquee client base, and are a strong cultural fit for us at Tribes. Together, we will be able to offer our clients more integrated, data-driven, and scalable tech solutions.” 

TRIOOH has built an impressive portfolio of marquee clients including Meta, Qualcomm, VinFast, Bharat Taxi, Snabbit, and several other leading global and high-growth brands. The company has delivered high-impact campaigns across markets through a blend of traditional, digital, and data-enabled OOH solutions. 

Anuj Bhandari, Founder & CEO, TRIOOH, added, “This partnership with Tribes marks a transformative milestone for TRIOOH. Tribes’ stature as India’s most awarded integrated communications agency, its expansive client relationships, and national footprint, combined with Gour’s vision and leadership provide us the ideal platform to scale rapidly. Together, we will deliver smarter, more innovative, and highly measurable OOH solutions for brands.” 

Jasmeet Singh, Co-Founder, Triooh, said, “OOH is rapidly evolving from static visibility to intelligent, data-led impact. This partnership allows us to accelerate that shift at scale combining TRIOOH’s technology-first OOH capabilities with Tribes’ integrated strategic and creative strength to build truly outcome-driven brand experiences.” 

This strategic investment reflects a broader shift toward a tech-integrated OOH sector in India, moving the medium away from traditional static displays and toward a data-dependent model. By prioritizing programmatic buying and real-time monitoring, the move highlights an industry-wide push for greater transparency and measurable performance in physical advertising.