Moving Walls partners with Cedara to drive sustainable advertising

Moving Walls, a global leader in digital transformation within the Out-of-Home (OOH) advertising sector, has announced a strategic partnership with Cedara, the Carbon Intelligence Platform. This collaboration introduces a new era of carbon measurement and campaign optimization in the Digital Out-of-Home (DOOH) space, enabling advertisers and media owners to make more environmentally responsible choices.

The partnership reflects Moving Walls’ ongoing commitment to innovation and sustainability. With a foundation built on exploration and data-driven solutions, the company aims to reshape the OOH landscape by integrating actionable sustainability into media planning and execution.

Recognizing the growing demand for environmentally conscious advertising, Moving Walls is taking definitive steps to address Scope 1, 2, and 3 emissions across the advertising value chain. The platform will now incorporate Cedara’s carbon intelligence capabilities to offer campaign-level carbon tracking and reduction strategies. By aligning with the Ad Net Zero Global Media Sustainability Framework (GMSF), the partnership ensures that measurement and reporting meet globally recognized standards.

“Sustainability is no longer a choice; it’s a necessity,” said Srikanth Ramachandran, Founder & Group CEO of Moving Walls. “Moving Walls’ platform leverages proprietary DOOH data to maximize campaign impact. By integrating Cedara’s carbon ratings, we now enable advertisers to measure, reduce, and offset emissions for every campaign—turning sustainability into a measurable and offset able performance metric.”

Through Cedara’s platform, media owners, agencies, and advertisers will gain full visibility into the emissions generated at every stage of the DOOH campaign lifecycle. This includes tools for real-time campaign optimization based on carbon impact, allowing advertisers to choose lower-emission media placements without compromising on effectiveness.

“We are thrilled to collaborate with Moving Walls, a trailblazer in digital media solutions,” said Steve Alpe, Director of Partnerships, APAC of Cedara. “Together, we are accelerating the transition to a sustainable future in OOH advertising, enabling brands to make conscious decisions that minimize environmental impact while still achieving their business objectives.”

Another major feature of the partnership is its support for carbon offsetting. Advertisers and media owners will have access to certified carbon removal projects, giving them the opportunity to balance their remaining emissions and work toward carbon-neutral advertising practices.