Audience Data & Measurement
QMS launches DOOH post-campaign analysis tool Performance+
The new product has been developed to further enhance audience accountability and transparency in the execution of client DOOH campaigns
Leading Australian DOOH company QMS has recently announced the launch of Performance+, an audience based post-campaign analysis tool. A report posted on the QMS website states that the new product has been developed to further enhance audience accountability and transparency in the execution of client DOOH campaigns.
Performance+ campaigns incorporate guaranteed audience metrics, enabling clients to buy with increased surety and confidence.
Created in conjunction with technology partner Hemisphere, Performance+ connects multiple systems and is underpinned by DSpark mobility data provides a dynamic view of campaign audience volumes, along with a deeper understanding of their profiles.
Christian Zavecz – Chief Strategy Officer, QMS comments that “Performance+ is a natural evolution for QMS as we continue the transition from asset to audience transacting for clients.”