Druma Mehta of JadeBlue joins Gujarat Talks OOH panel to discuss budgets & market potential

Druma Mehta, Vice President – Marketing at JadeBlue Lifestyle India Ltd., will join the panel of industry voices at the third edition of Gujarat Talks OOH. She will be part of the panel discussion, ‘Do OOH budgets justify market potential?’, scheduled for October 30, 2026, at Hyatt Ahmedabad.  

Druma’s journey began in filmmaking, where she developed an understanding of how stories, visuals and emotions come together to hold an audience’s attention. She has since brought that perspective to brands. As the force behind JadeEarth (CSR initiative of JadeBlue) and now as VP-Marketing at JadeBlue, she brings a director’s eye to strategy: sharp narratives, bold visuals, and ideas that stick. At JadeBlue, Druma leads marketing end to end, oversees the brand’s voice, campaigns and the team that brings them to life.  

The panel discussion will decode whether OOH budgets match Gujarat’s market potential and what could encourage brands to invest more in the state. It will look at how marketers decide their outdoor advertising spends, what influences their choice of cities, how they measure the impact of OOH on brand visibility and more.  

In the panel, Druma will bring a brand marketer’s perspective to the conversation and share how brands approach advertising budgets and use outdoor media to reach consumers. 

Gujarat Talks OOH will bring together brands and industry stakeholders on one platform to discuss the current state of outdoor advertising in Gujarat and the opportunities ahead.