Xtreme Media once again is the sponsor of The Quintessential OOH Quiz at OAC 2026

Xtreme Media, one of India’s leading LED display and digital signage solution providers, has once again partnered with the OOH Advertising Convention (OAC) as the sponsor of The Quintessential OOH Quiz for the fifth consecutive edition. 

The quiz has become one of the most anticipated and engaging segments of the convention, bringing together delegates from across the OOH ecosystem in a lively test of industry knowledge, trends, and market insights. Over the years, it has evolved into a platform that combines learning, networking, and healthy competition, making it a standout feature of the annual gathering. 

The association comes as OAC prepares for its landmark 20th edition, scheduled to be held on July 24-25, 2026, at The Grand Hyatt, Goa. Built around the theme ‘Do the X!’, this year’s convention will explore the intersections shaping the future of the industry, from technology and creativity to data, consumer behaviour, and innovation. 

Commenting on the partnership, Sanket Rambhia, Managing Director, Xtreme Media, said: “OAC has always been where the OOH industry comes to think ahead, and the 20th edition feels especially significant. The ‘X’ factor theme this year which focuses on the intersection of technology, creativity and purpose is exactly the space Xtreme Media operates in. As a brand that has consistently pushed the boundaries of outdoor LED display technology, we are proud to sponsor the Quintessential OOH Quiz at OAC 2026 while also showcasing our latest innovations.” 

As digital transformation continues to reshape outdoor advertising, Xtreme Media remains focused on developing technologies that address the evolving needs of brands, media owners, and advertisers. 

Speaking about the company’s technology focus, Sanket added: “Today, brands demand more than just visibility. They are seeking clarity, consistency, and impact in every condition. This demand can be easily served by our LED display solutions as they are engineered with dual voltage technology and high-brightness capabilities, ensuring that every message is delivered with full intensity, whether under the harsh afternoon sun or across a busy urban nightscape. These are not just technical specifications — they are the building blocks of effective outdoor communication that media owners and brands can truly rely on.” 

Looking ahead, Xtreme Media sees OAC 2026 as an opportunity to engage with industry stakeholders and contribute to conversations around the future of digital outdoor advertising. 

“At Xtreme Media, we believe the future of OOH lies in LED displays that are as intelligent as they are impactful. We look forward to OAC 2026 as an opportunity to connect, collaborate, and demonstrate how the right technology can help the industry do more with every square foot of outdoor space,” Sanket concluded. 

OAC 2026 aims to decode this intersection, positioning OOH not as a standalone medium, but as one that increasingly operates at the crossroads of disciplines. The convention will explore how these overlapping forces are redefining planning, creativity, measurement, and engagement within the industry.