OAC
Proactive In & Out Advertising partners OAC 2026 as Associate Sponsor
“Supporting OAC reflects our commitment to ensuring that evolution is driven by collaboration, not competition,” says Anant Jain, Director, Proactive In & Out Advertising, while speaking about the collaboration.
Leading OOH industry player Proactive In & Out Advertising has come on board as Associate Sponsor for the 20th edition of the OOH Advertising Convention (OAC) 2026, scheduled to be held on July 24 & 25, 2026 at the Grand Hyatt, Goa.
The partnership reflects Proactive In & Out Advertising’s continued focus on exploring new milestones in the OOH space, while resonating with OAC’s overall objective of driving new insights, opportunities, and collaborations in the eco-system.
As Anant Jain, Director, Proactive In & Out Advertising, says, while speaking about the partnership with OAC 2026, “Proactive was built on the belief that great advertising begins with great infrastructure. Today, that infrastructure is evolving; from static to digital, from reach to intelligence, from media assets to connected ecosystems. Supporting OAC reflects our commitment to ensuring that evolution is driven by collaboration, not competition.”
OAC 2026 will bring together leading stakeholders from across the out-of-home ecosystem under the overarching theme of ‘Do the X’, highlighting the era of intersection that we live in today, driven by the increasing role of technology in brand marketing, evolving consumer behaviour and shifting brand expectations. The two-day convention will culminate with the OOH Advertising Awards (OAA) 2026, where winners of the industry’s most anticipated contest will be announced.