DDX Asia
Executing a multi location DOOH campaign: Challenges, metrics and way forward
Jayesh Yagnik, CEO, MOMS Outdoor shares his insights on the challenges, gaps and brief that a large scale media agency faces when it comes to executing a DOOH campaign
In the fourth interview for the Insights@DDX Asia video series, we bring you one of the leading media agencies perspectives. Jayesh Yagnik, CEO, MOMS Outdoor shares his insights on the challenges media agencies face while executing a DOOH campaign, the gaps that media agencies have with media owners, and how a media agencies choose the location while executing the campaign
This video offers an insightful glimpse into a media agency’s perspective and challenges when executing a DOOH campaign and how events like DDX Asia aim to address these issues.