DDX Asia
Chirag Shah of Lumocast on what the Digital Display Market is demanding
Chirag Shah, Director of Lumocast, discusses the rapid shift from static to digital signage, highlighting the demand for real-time content updates, cost-efficiency over traditional printing, and the environmental benefits of moving away from paper and vinyl waste.
Chirag Shah, Director of Lumocast, highlights a significant market shift from static to digital displays driven by the demand for instant communication and long-term cost efficiency. He explains that while traditional printing and logistics for a single retail store can cost approximately ₹2 lakh annually, a one-time investment in digital signage eliminates these recurring expenses and allows for real-time updates via mobile applications. This transition is particularly vital for sectors like banking and government, where critical information such as repo rate changes can be synchronized across branches instantly instead of waiting days for physical posters. Beyond efficiency, Shah emphasizes the environmental benefits, noting that a digital display’s three-to-five-year lifespan saves massive amounts of paper and vinyl waste, effectively meeting the modern consumer’s need for speed while providing a sustainable, high-tech solution for diverse environments ranging from airports to corporate houses.