OOH Adtech
FatTail and Vistar Media partner to integrate DOOH Booking in AdBook
This partnership allows media owners to plan, book, and manage digital out- of-home (DOOH) inventory directly within their existing AdBook workspace, streamlining omnichannel campaign management and eliminating manual data entry between disparate systems.
FatTail, a leading provider of enterprise advertising management solutions and part of Chartbeat, Inc., today announced a strategic integration between its AdBook platform and Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, and part of T-Mobile Advertising Solutions. This partnership allows media owners to plan, book, and manage digital out- of-home (DOOH) inventory directly within their existing AdBook workspace, streamlining omnichannel campaign management and eliminating manual data entry between disparate systems.
The integration connects AdBook to Vistar Media’s order management API, allowing orders, placements, and delivery status to flow automatically between the two platforms.
The integration between AdBook and Vistar Media closes the loop between planning and execution. The Sales and Operations teams can manage inventory avails and verify location or demographic data internally, while the direct Vistar connection handles the heavy lifting of campaign delivery and execution without anyone ever needing to leave the AdBook interface.
“This integration is all about giving customers more choice and control,” said Rachel Friedman, Head of Product of FatTail. “Bringing DOOH into AdBook simplifies complex workflows and enables sales teams to react faster to market demand. By reducing the friction between different inventory types, we are helping our clients maximize the value of their entire portfolio.”
AdBook utilizes custom “build-to-budget” features, allowing users to select venues based on specific criteria such as impressions, audience demographics, and availability data. This data-driven approach ensures that DOOH campaigns are targeted and measurable on an impression basis.
“This integration reflects our focus on building a unified ecosystem for managing and growing DOOH businesses,” said Eric Lamb, SVP, Enterprise Solutions at Vistar Media. “By integrating FatTail’s AdBook with Vistar’s order management API, we’re enabling more automated, data-driven workflows that simplify how DOOH is planned and executed.”