‘OOH continues to be a strong recall driver for city-centric brands’

As a growing tier-2 city with a strong local business backbone, Nashik’s Out-of-Home (OOH) advertising market continues to demonstrate resilience and relevance. While the city may not yet mirror the scale or sophistication of metro markets, its outdoor ecosystem plays a crucial role in delivering recall, trust, and visibility for brands operating at a city and regional level. 

According to Amit Patil, Founder & CEO of Brand Banao.Ai, OOH in Nashik remains deeply effective precisely because of its localised nature. “OOH in Nashik continues to play a key role in driving recall for city-centric campaigns. The market may not have metro-level budgets, but its ability to deliver impact for small and medium advertisers makes it invaluable,” he says. 

Amit notes that Nashik’s outdoor demand is sustained largely by local and regional advertisers who value visibility within familiar consumer corridors. “Local and regional brands, especially FMCG and food businesses, sustain outdoor visibility throughout the year. They form the foundation of Nashik’s advertising ecosystem,” he explains. For such brands, OOH offers credibility and presence that digital alone cannot replace. 

When it comes to formats, Amit points out that static media continues to dominate Nashik’s streetscape. Billboards remain the most effective format, particularly along key arterial routes and high-traffic corridors. “Static media continues to dominate because of its accessibility and scale. Billboards, in particular, offer unmatched impact across corridors like College Road and the Mumbai–Agra Highway,” he says, adding that the city’s audiences still respond strongly to traditional outdoor formats. 

While conversations around Digital OOH are beginning to surface, Amit believes the transition will be gradual and value-led rather than immediate. “Digital will thrive once it’s seen as a measurable, ROI-based solution rather than an expensive experiment,” he observes. “When data and design start to converge locally, Nashik will take that next leap.” 

Beyond formats and demand, Amit highlights a key concern shared by many advertisers and media owners in tier-2 markets, regulatory uncertainty. “Without a consistent and transparent regulatory structure, brands hesitate to invest in longer campaigns,” he says. “For smaller cities like Nashik, stability in local policy is crucial to encourage outside investment.” 

Looking ahead, Amit remains optimistic about Nashik’s OOH trajectory. He believes the city’s strength lies in its balance, preserving the effectiveness of traditional outdoor while gradually preparing for digital integration. As infrastructure develops and major events draw attention to the region, Nashik’s outdoor market is poised to evolve, anchored by strong local demand and practical, results-driven advertising. 

For now, as Amit puts it, OOH in Nashik continues to do what it does best, deliver visibility, recall, and trust where it matters most: on the city’s streets.