‘TV and DOOH complement each other’

In Viewpoints By Aayush Mohanan - August 18, 2023

Anindya Khare, Marketing Head, Zee Media talks to Media4Growth on the differences between TV, OOH and the possibilities that the medium offers advertisers.

How TV channels piggyback on OOH for poll results

In Campaigns By Bhawana Anand - May 23, 2019

The channels have experimented with varied OOH formats to grab maximum attention for their election results coverage

DDB MudraMax and Zee News create a'Misunderstood Scoreboard'

In Campaigns By VJ Media Bureau - February 19, 2015

The scoreboard which were supposed to display match scores, started displaying the numbers of lives lost by soldiers since 1947 during the battles fought between both the countries. The campaign got overwhelming response as the passers-by, who started lighting candles at the site.