Results For "WPP"
33 News Found
Top CMOs to address DPAA’s Video Everywhere Summit on Oct 13-15
In OOH News By Rajiv Raghunath - September 09, 2020
Summit to be live streamed; content pillars include omnichannel & programmatic, diversity & inclusion, globalisation of media & brands
OOH to play a vital role for brands to reimagine commerce, says WPP IQ report
In OOH News By M4G Bureau - July 20, 2020
The report says that brands are experimenting new ways wherein OOH will grow in value as people are returning to normalcy, spending more time outdoors
'OOH is one of the most impact medium due to Covid19', says WPP’s CEO Mark Read
In OOH News By Bhawana Anand - July 09, 2020
In a ‘FICCI Frames 2020’ conference, Mark emphasis on the significance of DOOH and as an effective medium to measure the impact more carefully
Amazon retains top position among 100 most valuable brands in Kantar & WPP report
In Research By M4G Bureau - July 02, 2020
According to ‘BrandZ Top 100 Most Valuable Global Brands 2020’ report, Amazon’s value grew by almost $100 billion this year and accounts for a third of the top 100 brands’ total growth
OOH relevancy likely to grow as technologies reshape marketing
In Research By M4G Bureau - June 03, 2020
AI will have a dramatic impact on marketing as consumers will begin to outsource purchasing decisions to machines that will optimise selections based on individual goals and preferences, states a WPPiQ report
‘Brands must show compassion & a sense of sacrifice in communication during pandemic’
In OOH News By Bhawana Anand - April 09, 2020
A WPPiQ report cites Ogilvy’s Piyush Pandey & Joe Sciarrotta highlighting the right tone for brands in their communication with consumers in these times
GroupM estimates growth of 10.7% for Indian Ad market in 2020
In Research By M4G Bureau - February 06, 2020
Even with an overall slowdown in the global economy Indian media spends are expected to be between low to moderate in H1, with robust growth anticipated in H2 2020
GroupM to touch $50Billion annual billing in 2019
In OOH News By M4G Bureau - December 20, 2019
According to COMvergence's projections, the agency had the largest industry market share at 17.2 percent and 30.2 percent intra-Big 6 group share.
‘User engagement must lead to user sustenance’
In OOH News By Bhawana Anand - November 08, 2019
Dr. Kushal Sanghvi, Country Lead - India, Integral Ad Science explains that personalisation is must to go beyond user engagement
Ogilvy Group launches 82.5 Communications creative agency
In OOH News By M4G Bureau - February 01, 2019
The accounts of Soho Square will now be managed under 82.5 Communications