Ajay Mody, Owner of Alliance Signotech, sheds light on the evolving landscape of DOOH advertising, from advanced technologies to the challenges of licensing and service
Major Gujarat cities stand out for their significant purchasing power and economic activity, states Jayesh Yagnik, CEO, MOMS Outdoor as he shares his perspective on the...
Vasant Jante, Founder & CEO, VJ Media Works shares his perspectives on the fast-changing Indian OOH agency landscape
The brand strategically employs OOH media by targeting key, high-impact locations in Mumbai under phase 1 of Unlock initiative
The Amazon Original, Family Man takes to the streets in various formats to raise the momentum
COTEX Textile is 100% polyester i.e. recyclable and with the finest quality, available in different sizes and supports different printing technologies
In association with Laqshya Media Group, the brand is offering a month’s free subscription
This is the first time Ocean has been integrated in an all-screen broadcast sponsorship deal
Hola replaces Nima Namchu, who moved on from the agency in November last year
With pockets ready for investments, the role of civic authorities is pivotal in drafting a clear regulatory mechanism that provides the much-needed impetus to DOOH growth
