Results For "Sanjay-Tripathy"
5 News Found
Engagement is key to effective OOH advertising: Brand leaders
In OOH News By Bhawana Anand - July 15, 2014
The Indian OOH media is at an inflection point. On one side, there is a big opportunity to engage with a greater number of advertising brands. On the other side, there are expectations from the existing and potential advertisers that the industry should overhaul its practices, enhance the service quality, introduce new and innovative media assets, and offer a more enriching customer experience.
Differentiator is the key
In Viewpoints By M4G Bureau - February 05, 2014
Sanjay Tripathy, Senior Executive, Vice President, Marketing, Product, and Direct Channels, HDFC Life tells Outdoor Asia how the OOH medium plays an important role for a brand in the financial segment.
HDFC Life taps parents with celebratory activation
In OOH News By VJ Media Bureau - January 07, 2014
The brand organized a birthday-like carnival for parents and children across malls to drive home the message of planning for a safe future.
HDFC Life clicks on OOH activity to promote new plan
In OOH News By Bhawana Anand - September 02, 2013
The brand taps airports to drive home its message to TG
'Very little evaluation matrix'
In Viewpoints By M4G Bureau - July 19, 2013
Sanjay Tripathy, Executive Vice President and Head -- Marketing, Product, and Direct Channels, HDFC Life, feels there is no proper system for monitoring and measurement in OOH.