Results For "Rajeeb-Dash"
2 News Found
Activation versus traditional OOH
In OOH News By Bhawana Anand & Munmun Saha - December 12, 2013
Most brands worth their products today list engaging activation somewhere on top of their must-do marketing initiatives. So what has been their experience? And will activation replace traditional OOH? A few brands answer these questions as they share their take and experience in the area of activation.
Tata Housing's Mumbai Wallbook enters Limca Book of Records
In OOH News By VJ Media Bureau - May 14, 2013
The longest wall painted stood at 900 meters by 556 artists illustrating social messages for Mumbai. Tata Housing will initiate'The Wallbook' activities across cities in India and second series in Mumbai.