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OOH: A critical complement to digital marketing
In Research By M4G Bureau - January 29, 2020
The report states that the digital media and advertising are still incredibly effective, both in isolation and especially in conjunction with OOH media
BT Group CPO Hari Sundaresan to speak on how procurement impacts media spend at FEPE Congress
In OOH News By M4G Bureau - May 19, 2018
Globally, advertisers are trying to rein in marketing expenditure in a low interest rate, cost-conscious and return on investment environment