Results For "LED"
491 News Found
Is OOH a man's world? The women speak out...
In OOH News By VJ Media Bureau - December 03, 2013
Think OOH industry and you think men hobnobbing, sharing a smoke, haggling, ordering , bracing the the weather to make sure a site is up and running, running around a government office procuring permissions -- a picture that conveys a man's world , where the challenges are enough to make any woman stay away from this turf. And yet there are a few women in the industry taking the challenges head on and wondering why there aren't many more like them in the space. Outdoor Asia caught up with a few of them who share their experiences and on what makes them tick in this so called male domain. Read onâ€¦
MINI salute with max visibility
In Digital OOH By Bhawana Anand - November 25, 2013
MINI, the international car brand rolled out a digital OOH campaign, not to sell, but to simply make their customers feel extraordinarily special. International agency iris Worldwide, managed the campaign. Here's a look.
Innovative outdoor display permitted at Rapid Metro, Gurgaon
In OOH News By Bhawana Anand - November 13, 2013
The rapid metro will offer various advertising opportunities like train wrap, pillar wraps, video ad films on LED screens, high quality tri-vision, regular wall wraps and station branding.
Metro Musings: Whither OOH?
In OOH News By Bhawana Anand - October 22, 2013
It has been hailed as the next big thing in terms of OOH locations to capture the TG. But the Metro in many places has yet to really emerge as the must-go destination for brands in the context of OOH advertising. Are the brands simply being cynical or is there a serious flaw with the media available here? Outdoor Asia probes the reasons behind this by talking to different media concessioners who are dealing with this property.
Tri-Vision Billboard enters Guwahati with Vodafone
In OOH News By Nabamita Chatterjee - September 25, 2013
Installed by Outreach Advertising Pvt. Ltd to promote Vodafone's messages at a strategic location, the board is a first of its kind in Guwahati.
FOX Traveler strikes a new chord...
In Campaigns By Bhawana Anand - September 23, 2013
Fox Traveler has executed an innovative on-ground activity for their new show called'Sound Trek'. The channel strategically selected activities such as flash mob, and offers an engaging experience to the TG using a motion sensing technology based piano and LED displays at high footfall malls in Mumbai and New Delhi