Results For "Kantar"
10 News Found
MRSI adopts new socio-economic classification system ISEC
In OOH News By M4G Bureau - February 21, 2024
Incorporates women’s education as one of the key definers of social capital
Rural markets likely to recover faster than urban: Kantar and GroupM report
In Research By M4G Bureau - December 04, 2020
The report says that despite the differential impact of Covid19 across India, consumers in rural parts look more confident of a rapid recovery in the economy
Brands need to deliver right messages & experiences to customers to drive recovery: Kantar
In Research By M4G Bureau - August 13, 2020
Wave 7 of Kantar’s Covid19 Barometer shows that consumer demands brands to be an example and guide the change observed because of the pandemic
‘No effect of COVID- 19 on top brands’ growth’, says Brand Footprint 2020
In Research By M4G Bureau - July 13, 2020
According to Kantar’s report -Brand Footprint 2020, Dabur, Vim, Sunfeast, Brooke Bond and Patanjali have joined the Billion CRPs Club this year
Amazon retains top position among 100 most valuable brands in Kantar & WPP report
In Research By M4G Bureau - July 02, 2020
According to ‘BrandZ Top 100 Most Valuable Global Brands 2020’ report, Amazon’s value grew by almost $100 billion this year and accounts for a third of the top 100 brands’ total growth
'Customers like to see ads narrating brands' initiative for community'
In Research By M4G Bureau - June 17, 2020
Kantar’s COVID-19 Barometer reveals people’s attitudes, behaviors and expectations to remain intact post pandemic
At home media audience growing, says report
In OOH News By M4G Bureau - March 25, 2020
City lockdowns in the wake of COVIC-19 pandemic hurting OOH
Integrated campaigns deliver best: AdReaction study
In Research By M4G Bureau - January 19, 2018
Kantar Millward Brown’s 2018 AdReaction study states that ads on all channels benefit from integration – but TV and Facebook, and TV and outdoor, are combinations that work particularly well with each other
OOH Advertising up 4.1% in Q2 2016
In Digital OOH By VJ Media Bureau - August 22, 2016
Year-to-date 2016 the OOH industry is up 3.8 percent, and is outperforming the local media sector, which was down the first half of 2016, according to an OAAA analysis of Kantar Media data.
OOH Advertising revenue in US goes up by 3.8% in Q2 2015
In OOH News By VJ Media Bureau - August 20, 2015
According to Outdoor Advertising Association of America (OAAA), OOH continues to see significant growth compared to other media.