Results For "India"
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Cab Advertising: OOH on a new gear
In OOH News By Bhawana Anand - March 11, 2014
A fleeting message should work well in a scenario where the audience only have fleeting seconds to register a brand presence. This seems to be the driving thought behind transit advertising. Indeed, with traditional OOH space getting saturated more and more and more brands are looking at alternative OOH options such as transit communication, particularly cab advertising, to connect with the audience. Here's a look at how and the inherent challenges.
Honda readies for the big push
In OOH News By Sharmistha Mukherjee, Business Standard, New Delhi - February 26, 2014
The Amaze and new City have taken it to the top of the sedan market. More launches are on the anvil, which could include another small car
Sun Sign & Technologies brings Star's new signage product
In OOH News By VJ Media Bureau - January 22, 2014
Starflex offers two new Signage products which are compatible with the Indian OOH industry requirements.
Delhi airport emerging hub for global flyers
In OOH News By Sharmistha Mukherjee & Surajeet Das Gupta, Business Standard, New Delhi - January 17, 2014
Air India provides for over 41% of transit passengers at DIAL followed by Jet and IndiGo