ITW Consulting bags sole stadium branding rights for India-Ireland T20I series

In OOH News By M4G Bureau - May 04, 2018

This exclusive deal will deliver all broadcast production and have secured advertising revenue through in-ground advertising rights during the matches.

Contextual approach worked for us: Coca-Cola India

In OOH News By Bhawana Anand - May 04, 2018

The OOH advertising too was set in regional contexts, and that worked for the brand

‘Lost in Space’ carves its own space in the outdoor

In Gallery By M4G Bureau - April 30, 2018

The campaign, which was launched internationally with a big rollout in India, marked an impressionable presence in Delhi, Mumbai and Bengaluru markets. Kinetic India handled the media buying and execution of the campaign in India

Ogilvy Bangalore wins the communication mandate for Chumbak in India

In OOH News By M4G Bureau - April 30, 2018

The first campaign is expected to be out during Diwali season this year

Havells brings the fifth wall i.e. Ceiling in the limelight

In Gallery By M4G Bureau - April 27, 2018

The OOH site spotted at DND showcases the designer fan along with the 360-degree communication strategy on the site i.e. Your Ceiling is the fifth wall

Digikore launches two new LED products in India

In Digital OOH By M4G Bureau - April 27, 2018

Digiwalker and Digikore foldable LED screens are available for both indoor and outdoor displays and come in interesting shapes and designs

Havells brings the fifth wall i.e. Ceiling in the limelight

In Campaigns By M4G Bureau - April 26, 2018

The OOH site spotted at DND showcases the designer fan along with the 360-degree communication strategy on the site i.e. Your Ceiling is the fifth wall

BARC India forays into OOH Display screen viewership

In OOH News By M4G Bureau - April 25, 2018

The association delves into OOH advertisement measurement specifically running on TV displays located at avenues like restaurants, pubs and bars in select cities

‘Lost in Space’ carves its own space in the outdoor

In Campaigns By M4G Bureau - April 23, 2018

The campaign, which was launched internationally with a big rollout in India, marked an impressionable presence in Delhi, Mumbai and Bengaluru markets. Kinetic India handled the media buying and execution of the campaign in India

Activa 5G scripts the language of love

In Campaigns By M4G Bureau - April 19, 2018

The brand has launched a 360 degree ad campaign - ‘Love Is Growing’ -- for its Activa 5G. The campaign’s objective is to showcase the universal love for Activa