Results For "India"
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Ficci Frames: Digital and television screens can co-exist
In OOH News By BS Reporter, Business Standard, Mumbai - March 14, 2014
Discussions at the second day of Ficci Frames centered around how monetising can be drawn from multiple screens and how each can compliment the other rather than compete.
Cab Advertising: OOH on a new gear
In OOH News By Bhawana Anand - March 11, 2014
A fleeting message should work well in a scenario where the audience only have fleeting seconds to register a brand presence. This seems to be the driving thought behind transit advertising. Indeed, with traditional OOH space getting saturated more and more and more brands are looking at alternative OOH options such as transit communication, particularly cab advertising, to connect with the audience. Here's a look at how and the inherent challenges.
Honda readies for the big push
In OOH News By Sharmistha Mukherjee, Business Standard, New Delhi - February 26, 2014
The Amaze and new City have taken it to the top of the sedan market. More launches are on the anvil, which could include another small car